SOCIAL MEDIA TOOLKIT
Thank you for being a Social Media Ambassador!
One of the easiest ways you can get involved is to help us spread the word about MADE FOR THIS: The Duke Campaign on your social media channels. To make it efficient for you to participate, each week we will post the most inspiring, newsworthy stories from Duke that illuminate our highest campaign priorities. Bookmark this page and check back often—and lookout for our weekly reminder emails and texts so you don’t miss a story!
For Facebook
Use the message and graphic below for your post.
From Duke to the top of the world.
Jason Weiss ’17 didn’t plan on becoming a globe-trotting photographer, but a love of capturing extraordinary light eventually took him to places like Everest, the Andes, and the Rockies.
This DukeMag story is a fascinating look at how his path evolved — and how his Duke liberal arts background still shapes the way he approaches risk, creativity and big decisions.
Take a look: https://duke.is/m/m6yb
For LinkedIn
Use the message and graphic below for your post.
What does it look like when someone follows curiosity all the way to the top of the world?
Duke alum, Jason Weiss ’17, didn’t set out to become a globe-trotting photographer, but a series of experiences (and a fascination with extraordinary light) led him to some of the highest peaks on Earth, including Everest.
I enjoyed this DukeMag story about how his Duke liberal arts background still shapes the way he thinks about risk, creativity and pursuing meaningful work.
Read it here: https://duke.is/8/6wny
#DukeAlumni #DukeMag
For Instagram
Use the message and graphic below for your post.
From Duke to Everest 📷🏔️
Jason Weiss ’17 didn’t plan on becoming a globe-trotting photographer, but a passion for capturing extraordinary light led him to some of the world’s highest peaks.
Loved this DukeMag story about how his path unfolded — and how his Duke education still shapes how he approaches risk and creativity.
Read the story on the DukeMag website: https://duke.is/7/cn6s
#DukeAlumni #DukeMag
For X and Bluesky
Use the message and graphic below for your post.
From Duke to Everest 📷🏔️
Jason Weiss ’17 didn’t plan on becoming a globe-trotting photographer, but his work now captures some of the highest peaks on Earth.
Great story from #DukeMag:
Best Practices
Feel free to copy and paste our post language as is or to tweak to reflect your own personal connections or story.
When possible, link to https://madeforthis.duke.edu for more information.
And, don’t forget to watch the comments section of your post to see if your readers ask questions. Email any interesting comments or feedback to madeforthis@duke.edu.
