SOCIAL MEDIA TOOLKIT
Thank you for being a Social Media Ambassador!
One of the easiest ways you can get involved is to help us spread the word about MADE FOR THIS: The Duke Campaign on your social media channels. To make it efficient for you to participate, each week we will post the most inspiring, newsworthy stories from Duke that illuminate our highest campaign priorities. Bookmark this page and check back often—and lookout for our weekly reminder emails and texts so you don’t miss a story!
For Facebook
Use the message and graphic below for your post.
Some of the most meaningful parts of college aren’t just the classes—they’re the people who encourage you, challenge you, and help you find your place.
This story from Duke Magazine follows students as they build community, discover new opportunities, and grow into themselves during their time at Duke.
It brought back memories of the people who made my own college experience what it was. 💙
Take a few minutes to read it: https://duke.is/ThrivingFB
For LinkedIn
Use the message and graphic below for your post.
Success rarely happens in isolation.
This story from Duke Magazine highlights how mentorship, community, and a strong support system can shape a student’s experience long before graduation. It’s a reminder that creating opportunities isn’t just about opening doors—it’s about helping people thrive once they walk through them.
One of the things I value most about the Duke community is its commitment to helping people reach their potential.
Worth a read: https://duke.is/ThrivingLI
For Instagram
Use the message and graphic below for your post.
College isn’t just about finding your major—it’s about finding your people. 💙
This story shares how Duke students are building community, finding support, and making the most of every opportunity along the way.
🔗 https://duke.is/ThrivingInsta
For X and Bluesky
Use the message and graphic below for your post.
The best college experiences aren’t built alone.
This Duke Magazine story explores how mentorship, community, and support help students find their footing—and thrive.
A thoughtful read: https://duke.is/ThrivingBSkyX
Best Practices
Feel free to copy and paste our post language as is or to tweak it to reflect your own personal connections or story.
When possible, link to https://madeforthis.duke.edu for more information.
And don’t forget to watch the comments section of your post to see if your readers ask questions. Email any interesting comments or feedback to madeforthis@duke.edu.
