ARE YOU READY?
In 2025, Duke launched its most ambitious campaign to date—and it will take all of us to achieve our goals. Every action counts, and now is the time to get involved! Read on to learn how you can be part of the MADE FOR THIS movement.

Be a social media ambassador in 2 minutes or less.
Get an email or text message every week with one MADE FOR THIS story to share on your social media accounts. We provide all the things you need to spread the word about this ambitious campaign.
WHAT YOU NEED:
- An account on a social media channel.
- An email address or phone number to receive the content for a post.
- 2 minutes a week to publish your post.

Be a True Blue Voice in 5 minutes or less.
Share your brief Duke story by answering one to three questions in 50 words or fewer. Then, you may see your story come to life on madeforthis.com, across Duke Alumni social channels, at special events and more.
WHAT YOU NEED:
- An email account to receive the link to share your story.
- 5 minutes to write about your favorite Duke memories.

Be a Dinner for Duke Host anywhere at any time.
Host fellow Blue Devils for a meal, a Duke basketball game watch party, happy hour or any occasion worth celebrating. Sign up and receive an exclusive set of MADE FOR THIS conversation cards, and the rest is up to you. Just share photos and details afterward to be featured on madeforthis.duke.edu and Duke Alumni social channels.
WHAT YOU NEED:
- An email account to receive exclusive MADE FOR THIS conversation cards.
- A plan to get together with fellow Duke alumni, family and friends.
- A device to capture photos